પોસ્ટ, બ્રાન્ડિંગ અને માર્કેટિંગ
નાના ધંધાઓ સાથે રોજ પોસ્ટ બનાવતા અમે જે શીખ્યા — પોતાની દુકાન ચલાવતા દરેક માટે.
Posting in Hindi (and eight other Indian languages)
Your customers do not all read English. Here is how to decide which language to post in, and why speaking your prompt is faster than typing it.
How a salon can post every week without hiring a designer
A realistic weekly routine for a salon that has no marketing person, no designer and about fifteen minutes to spare.
Hashtags for Indian small businesses: fewer, but better
Thirty hashtags on a local shop post does almost nothing. Here is what to use instead, and why your city name matters more than #love.
How to write captions that sound like you
A caption has one job: make the next step obvious. Here is a simple shape that works for almost any small business post.
What to post when you have nothing to sell
You cannot run a discount every week. Here are nine posts that keep your page alive without an offer, all of them things you already have.
Festival posts that look like your shop, not a template
Everyone posts on Diwali. Most of it looks identical because it comes from the same template packs. Here is how to keep the festive feeling and still look like you.
Friendly, professional or bold? Finding your brand voice
Your voice is just how you would talk to a customer standing in front of you. Here is how to work out which one fits your business, with examples of the same offer in each.
Where to put your logo on a social media post
Small, in a corner, in the same corner every time. Here is why that beats a big logo in the middle, and what gets covered up on Instagram.
How to choose brand colours (you only need three)
You do not need a colour theory course. You need one main colour, one that supports it, and one bright one for offers. Here is how to pick them in ten minutes.
What is a brand kit, and why your 40th post should look like your first
A brand kit is just your logo, your colours and your tone, saved in one place. Here is what to put in it and why it makes every post look like it came from your shop.