On this page
The most common reason a small business page goes quiet is not laziness. It is that there is no sale on, and nobody wants to post “buy from us” for the fourth week running.
So here are posts that are not offers. All of them come from things already sitting in your phone or your head.
Nine that work
- Opening hours. Especially before a holiday, when people genuinely do not know if you are open.
- A customer’s words. Someone said something nice on WhatsApp. Ask if you can share it, then share it.
- Behind the counter. Stock arriving, dough being made, a chair being reupholstered. People like seeing the work.
- One product, properly. Not a catalogue. One thing, what it costs, why it is good.
- A small tip. A salon explains how to make a blow-dry last. A hardware shop explains which drill bit is for concrete.
- Answer the question you always get asked. Parking. Home delivery. Whether you take cards.
- Introduce someone. The person who has worked with you for nine years. Customers like knowing who they are dealing with.
- Thank you at a milestone. A thousand followers, five years open, ten thousand orders.
- Festival greeting. No price. Just the wish.
Why these work better than you expect
A page that only posts discounts trains people to wait for discounts. A page that mixes in ordinary things stays in front of people between sales, so when the sale does come, more people see it.
It also takes pressure off. You do not need a reason to post. You need a page that looks alive.
Keep them looking like the rest
These posts still need your colours and your logo. A tip post made in a different app, in different colours, undoes the point of having a brand kit at all.
Describe the post in one line — “opening hours for Diwali week, closed Sunday” — and let it come back in your colours. Chitra for small businesses has more examples of the everyday kind.
A simple month
Two offers, two useful posts, one behind-the-scenes, one customer’s words. Six posts, spread across four weeks. That is inside the free five-a-week limit and it is more than most shops on your street are managing.
Related: writing the caption and how many hashtags to use.
More to read
Hashtags for Indian small businesses: fewer, but better
Thirty hashtags on a local shop post does almost nothing. Here is what to use instead, and why your city name matters more than #love.
How to write captions that sound like you
A caption has one job: make the next step obvious. Here is a simple shape that works for almost any small business post.
Posting in Hindi (and eight other Indian languages)
Your customers do not all read English. Here is how to decide which language to post in, and why speaking your prompt is faster than typing it.