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The instinct is to make the logo big. It is your business, you are proud of it, and a small logo feels like hiding.
But a post has one job: get someone to stop scrolling. A logo does not do that. The offer, the product photo or the price does. The logo is there so that when they do stop, they know who it is from.
Small, in a corner, same corner every time
The last part matters most. A logo that moves around the frame from post to post never gets learned. A logo in the same corner for six months becomes something people recognise before they read anything.
Top-left and bottom-left are both fine. Pick one and stay there.
Watch what gets covered
On Instagram, the bottom of a post gets covered by the caption area and the action buttons when it appears in some places. On a WhatsApp status, the top and bottom both get crowded by the reply bar and the profile strip.
Keep anything important — logo, price, dates, phone number — away from the outer edges. A little breathing room around the frame survives more places than a design that runs edge to edge.
If your logo has a background
A logo saved as a JPG usually carries a white box around it, which looks obvious on a coloured poster. A PNG with a transparent background sits on any colour cleanly. It is worth asking whoever made your logo for a transparent PNG, or an SVG if they have one.
The label at the bottom
Every image Chitra makes carries a small “Made with Chitra AI” mark in the bottom-left corner, plus provenance data inside the file. That is there to meet India’s rules on AI-generated content, and we ask people not to crop it out. It is small and it sits out of the way, but it is worth knowing about when you are planning where your own logo goes — put yours somewhere else and both are readable. The AI content disclosure page explains it in full.
Short version
- Small logo, one corner, never moving.
- Transparent PNG if you can get one.
- Nothing important near the edges.
- Let the offer be the loud part.
Related: what to keep in your brand kit and choosing your three colours.
More to read
Friendly, professional or bold? Finding your brand voice
Your voice is just how you would talk to a customer standing in front of you. Here is how to work out which one fits your business, with examples of the same offer in each.
How to choose brand colours (you only need three)
You do not need a colour theory course. You need one main colour, one that supports it, and one bright one for offers. Here is how to pick them in ten minutes.
What is a brand kit, and why your 40th post should look like your first
A brand kit is just your logo, your colours and your tone, saved in one place. Here is what to put in it and why it makes every post look like it came from your shop.