Festival posts that look like your shop, not a template
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Scroll through Instagram on Diwali morning and you will see the same poster forty times. Same diya illustration, same gold gradient, same “Happy Diwali” in the same font. Only the logo in the corner changes.
It is not that those posts are bad. It is that they do nothing for you. A customer cannot tell your sweet shop from the one two streets away.
Decide first: greeting or offer
These are two different posts and mixing them weakens both.
A greeting has no price on it. It says happy Diwali and nothing else. It builds goodwill, and people actually forward it to family.
An offer has a number, a date and a reason to come in now. “Flat 30% off, till Sunday.”
Post the greeting on the day. Post the offer in the week running up to it. If you only have room for one, the offer earns more in the short term and the greeting earns more over years.
Keep one thing that is yours
Festival colours will take over the poster, and that is fine — you cannot do Diwali in pastel blue because it is your brand colour. But keep at least one anchor:
- your logo, in the corner you always use;
- your accent colour on the price badge;
- your usual way of writing the caption.
That is enough for someone to know it is you before they read the name.
Be specific about the occasion
When you describe the post, name the festival and what you are actually offering. “Diwali festive sale, 30% off on everything” gets you a usable poster. “Festival post” gets you something generic, because generic is all it was told.
The same goes for Eid, Holi, Christmas, Pongal, Raksha Bandhan and every regional festival in between. Say the occasion out loud and the post follows. The festival post maker page has examples of both greetings and offers.
Plan two weeks out
The week before a big festival is the busiest week of your year. You will not want to make posters on Dhanteras evening.
Make the whole set early: one greeting, one offer, one reminder for the last day. Save them and post on the day. Five free posts a week is enough to build a festival set across two weeks without paying anything.
Related reading: what to post when there is no offer on, and how your three colours work with festival colours.
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